Ever wonder why storytelling is more fun around a campfire? It’s because the darkness outside the circle makes the story more compelling. As we listen, the storyteller leads our imaginations to the dark, predatory forest that surrounds us. We’re glad to be inside of the circle, because it’s scary out there. In other words, great stories help us see the forest
in its totality.

From a marketing perspective, stories convey the value of your offering with authenticity and emotion. Storytelling answers the question "Why am I here?" and says "You belong here too."

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