10 Powerful Ways to Leverage the Social Collective

I have the opportunity to observe and learn about many organizations when I speak on social media. Most organizations are interested in providing members with an understanding of how social media can help their members individually, but rarely does an organization apply the techniques as a group to take advantage of the social collective.

Social Collective is one of the most powerful benefits any organization can provide. As a social collective, members can unite to expand their reach and voice. So... Why aren't WE taking advantage of the social collective? EOK started out as a small group of people who wanted to help each other out, and then grew into an organization of nearly 1000 members who still desire the same support. Now we have the power to do incredible good for each other! What are we waiting for?

If each of us commits to at least five social interactions with members each day for the month of June, we will see just how powerful our social collective is. Here are a ten ways we can help each other:

  1. Share each others' blog posts on Twitter, Facebook, Google+, Digg, StumbleUpon, Reddit, Pinterest and other sites. This builds credibility and increases exposure, especially when posts are shared by people other than the author. 
  2. Make it easy for others to share your stuff. If you don't have share buttons on your website, you should download a plug-in so you do. If you don't have a +1 button on your website... add one!
  3. Suggest members as experts on Linkedin questions. This lets other people know who has expertise and also builds your reputation by passing along other good connections.
  4. Comment on members' blog posts. Comments help conversations get started and also helps with SEO (search engine optimization). If you include a link to your site, it also serves as a backlink to your site!
  5. Retweet each other, especially when we see a link that others might appreciate. Retweeting increases klout, makes us more visible to each others' followers, and improves our reputation as resources or experts.
  6. Reference members' websites in posts as additional resources or as the source of an idea you had. This builds backlinks that can positively influence site page ranking. It also introduces new people to fellow members' websites.
  7. Like members' Facebook business pages or comment on their page.
  8. Interact by sending a compliment, good wishes, congratulations, thank-you, or followfriday. Any interactions has positive results, whether it's on Facebook, Linkedin, Twitter, or Google+.
  9. Recommend each other using social media channels, not just word of mouth. A tweet that says, "Check out @CleverKibitzer. She can help you with your #socialmedia problem," not only serves as a referral, but may get other people's attention as well. Including keywords or hashtags can be even more powerful!
  10. Give members klout recognition when they deserve it. Klout.com, PeerIndex.com, and Connect.me are sites that rank experts by how they are graded by others.

Pay attention to which members are giving you the attention by giving them attention in return. Attention can be given freely. Recommendations should be given sparingly -- when you know a member has mastered an area or given you good advice.

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Comment by Kathi Browne on May 31, 2012 at 9:26pm

Thanks, Marty. Let's hope some of them read it.

Comment by Marty Lee on May 31, 2012 at 8:10am

Wow Kathi that was a great article! Thanks for taking the initiative to help our members by actually taking the time to tell them what they can do to help, just in case they aren't sure :) This will be beneficial to many people I know. Kudos to you!

Comment by Kathi Browne on May 30, 2012 at 4:23pm

LOL!

Comment by Leonard Knight on May 30, 2012 at 4:06pm

Nice article! You're on your way to winning $25,000 of savings! Just need a bunch of people to LIKE your article. ~Leo

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