Intimate and Interactive: Gini Dietrich on Being an Entrepreneur

Wednesday, April 30th

12:00 Noon, EST

CEO, blogger, author, sought after public speaker – the multi-talented Gini Dietrich is known for many things. But perhaps the thing she’s most known for – in all aspects of her work – is her honesty.

She is not afraid to share the lessons she’s learned building a company from the ground up – in fact, she’ll share the good, the bad, and the downright ugly!

A little over a decade ago, Gini launched her Chicago based  integrated marketing communications firm, Arment Dietrich.  At the time, she wanted to focus on business results instead of media impressions and advertising equivalencies.

She got business results alright – as well as a lesson in the school of hard knocks of being an entrepreneur.

At one point, as she’s spoken about publicly, she nearly lost her company, and the years – and money – invested into it.

But Gini is not a quitter. She adapted and changed to suit the environment, and kept Arment Dietrich afloat.

And she wants to share her secrets to success, with you.

What You Will Learn

If you’re considering going it on your own, or are already there but looking for guidance, this is the webinar for you.

In a never before done format, Gini will welcome no more than 10 guests, and will discuss the top three things you need to know, and avoid, when going into business for yourself.

She’ll talk candidly about what factors led to her success – and reveal, honestly, which things nearly did her in.

This roundtable conversation will give you intimate access to one of the most innovative entrepreneurs in America today.

Cost: $249

Limit: 10 people

Gini Dietrich is the founder and CEO of Arment Dietrich, a Chicago-based integrated digital communications firm.

She is the lead blogger atSpin Sucks and is the founder of Spin Sucks Pro.

The author of Spin Sucks and the co-author of Marketing in the Round, she also co-hosts Inside PR with Martin Waxman and Joe Thornley.

Link: http://spinsuckspro.com/downloads/intimate-and-interactive-gini-die...

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