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Entrepreneurs of Knoxville
Members Helping Members - Educating, Informing, Supporting
An Amazing Marketing Story
I had the most amazing hangout today. I started a "Entrepreneurs Multi-hangout Event" as part of Startup Chautauqua. An unexpected guest (Luis Galarza) showed up and shared his story of launching a success restaurant while accepting a bet me made to NOT MARKET the restaurant himself. With NO WEBSITE, NO ADS, NO COUPONS... he set out to create experiences inside his restaurants that others would share through social media. His restaurants have lines outside!
He couldn't even tell us the name of his restaurant, but you can be sure I am on my way to finding out. Watch this recorded hangout for yourself. We had some wonderful conversation!
Comment
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Comment by Ron D Carlson on July 18, 2012 at 9:12am
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Creating a memorable customer experience and encouraging them to refer their friends sounds like the dream of any marketing program, harnessing the power of customers referring customers directly. This is the real power I see in social media.
I'll watch this a little later. Kathi, thanks for posting this resource here.
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Comment by Kathi Browne on July 5, 2012 at 9:55am
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Did you watch it, Kerri? The interesting thing about Luis' approach is that he spends his marketing dollars on creating memorable experiences INSIDE his restaurant, and then encourages those who are appreciative to spread the word for him. Brilliant!
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Comment by Leonard Knight on July 3, 2012 at 3:32pm
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I'm impressed with the quality of the video as well as the content. Nice job Kathi! Thanks for posting on EOK!
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Comment by Kerri Karel on July 3, 2012 at 1:23pm
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Very Interesting. I am have restaurant client in Memphis and cant wait to watch this hangout to get some ideas. Thanks for sharing Kathi.
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