Austin L. Church's Blog (3)

Writing Great Web Content: Tips & Notes

Austin L. Church

Bright Newt

EOK workshop: Writing Great Web Content

"On the web, you are what you publish."

-David Meerman Scott, New Rules of Marketing and PR

I. Introductory remarks

A. Objectives to accomplish… Continue

Added by Austin L. Church on February 12, 2010 at 11:54am — No Comments

Website Diagnosis: What you should do to improve your site's marketing potential

Website Self-Diagnosis


When we tell business owners, “Your website needs a facelift,” one of two things happens: either they nod or they get offended.

The ones who get offended probably think we are trying to create work for ourselves. They are right, of course. Bright Newt is always looking for ways to help people improve their businesses through marketing, especially web marketing. We also want to pay our bills and eat.

Those two aims inspired us… Continue

Added by Austin L. Church on February 9, 2010 at 5:00pm — No Comments

Secrets for Entrepreneurs

The secret to entrepreneurial success is simple:

Look for gaps in different industries and sectors of the business world. Think of possible solutions—the means by which you can fill these gaps. Snoop around and see if anybody else has noticed the same gap. Research these competitors and then offer a solution with superior performance, a lower price, or a better value.

Always keep in mind, price and value are two different animals.

I discovered this foundational… Continue

Added by Austin L. Church on April 22, 2009 at 11:48am — 2 Comments


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