Austin L. Church

Bright Newt



EOK workshop: Writing Great Web Content



"On the web, you are what you publish."



I. Introductory remarks

A. Objectives to accomplish… Continue

Website Self-Diagnosis





Introduction

When we tell business owners, “Your website needs a facelift,” one of two things happens: either they nod or they get offended.

The ones who get offended probably think we are trying to create work for ourselves. They are right, of course. Bright Newt is always looking for ways to help people improve their businesses through marketing, especially web marketing. We also want to pay our bills and eat.



Those two aims inspired us… Continue

The secret to entrepreneurial success is simple:



Look for gaps in different industries and sectors of the business world. Think of possible solutions—the means by which you can fill these gaps. Snoop around and see if anybody else has noticed the same gap. Research these competitors and then offer a solution with superior performance, a lower price, or a better value.



Always keep in mind, price and value are two different animals.



I discovered this foundational… Continue