Featured Blog Posts – August 2012 Archive (1)

Measuring Social Media ROI Isn't that Easy

Is measuring return on investment (ROI) an outdated concept when it comes to social media? I'm starting to believe it might be. After all, ROI implies that something has a tangible and measurable result that justifies the effort. What if something is so necessary that measuring it is a waste of time? Could that be where we are headed with social media?…


Added by Kathi Browne on August 14, 2012 at 1:11pm — 2 Comments


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